Protect people, identities, content and interactions across streaming, creator communities and AI-powered media
The Viewing Experience Now Includes the Conversation
Children watch, comment, share, message and interact with creators. A content rating cannot address every risk across those interactions, so platforms need connected safeguards for who can access a feature, who can make contact and what happens when a concern is reported
So the question changed with it. Traditional media safety asks whether a piece of content is safe; contextual trust also asks whether the content, the person or the interaction is appropriate for this user, in this context, at this moment
Prepare for the Proposed EU KIDS Act
The Commission’s proposal of 17 September 2026 would prohibit under-13 accounts on covered social networking and video-sharing services, require guardian-supervised accounts for 13- and 14-year-olds, and allow autonomous accounts from 15, alongside stronger safeguards
Existing DSA duties and the audiovisual rules still apply, and the KIDS Act remains a proposal whose final text may change. It does not follow that every broadcaster or streaming service falls under its account restrictions — that is assessed service by service
Connected Access
Bring supported age signals and family permissions into onboarding and sensitive feature decisions
Practical Protection
Connect safety settings, supported interaction analysis and reporting to a clear response process
Family Confidence
Combine safeguards with learning and guidance that help families participate more safely
Seven Stages, One Trust Layer
The same audience passes through all seven. Protecting only the content leaves six of them unanswered.
- 01Before EngagementAudience age and role, established to the level the decision actually requires and no further
- 02EnteringCreator verification and organisational-role checks, so who is representing whom is a trusted fact rather than a display name
- 03InteractingHarassment, coercion and predatory-pattern signals across comments, live chat and community, in local language and coded speech
- 04Consuming or CreatingProvenance and synthetic-media indicators that travel with the content. Automated indicators are for expert review, not a verdict
- 05Moving Between EnvironmentsPurpose-limited case continuity, so context survives the move without becoming a permanent audience profile
- 06TransactingSafer commerce around the audience’s purchases and payments, under the permissions already granted
- 07Trusted ResponseWhat action follows, who reviews it, and what evidence is retained — with appeal preserved
Five Layers, Not Five Vendors
Audience safety
Appropriate for This Viewer, in This Context
Traditional media safety asks whether a piece of content is safe. Contextual trust also asks whether the content, the person or the interaction is appropriate for this user, in this context, at this moment
Interaction safety
Harmful Patterns, Recognised in Context
Authorised text, voice, behaviour and event sequences read in context, surfacing individual and aggregate safety signals for proportionate intervention. Signals are not findings of guilt or intent
Identity and consent
Permission That Holds Across the Ecosystem
Age band, identity, role and eligibility established at the level the decision needs, then what the person or caregiver has allowed — by purpose, feature, contact, transaction and duration — enforced as policy rather than stored as a record
Content and AI trust
Where This Came From, and What Made It
Provenance, synthetic media, impersonation and coordinated amplification assessed across lawful public sources and media workflows, with analyst notes and confidence labels. No universal truth score, and no moderation of private communities
Cross-environment trust and response
The Case Continues When the Audience Moves
Identity, permission, interaction, information and AI-use context combined into a decision the service can enforce and an authorised reviewer can understand, carried between environments under a defined purpose
European data, European
languages, European rules
Controlled or on-device processing, de-identification, local-language context, approved-model routing and portability — so a European broadcaster or creator platform can meet its obligations without moving its audience offshore.
The boundary is deliberate: none of this normalises continuous audience surveillance. EU audiovisual policy already coordinates protection of children and consumers, commercial communications and media pluralism through the Audiovisual Media Services Directive, and the trust layer is built to sit inside that, not around it.
Connect the Decision Without Collecting Everything
Share age and permission results only with authorised services for a defined purpose. Choose on-device or controlled processing where supported, and agree what information is retained, who can access it and when it is deleted
The platform remains responsible for its content, recommendation systems and design decisions. Valvur provides components and workflows that support that work, and a signal is an input to a review rather than a verdict
Why This Vertical Exists
Governments are trying to protect kids online. If they decide to put age bans in place, this will close the market completely. So we believe it is better to act proactively, collaborate and increase the protection
Start With the Part of the Journey That Needs Attention
Embedded Integration
Connect selected modules to your account, feature or moderation flows
Branded Family Experience
Create a white-label or co-branded place for family settings, learning and support
Sponsored Family Access
Offer subscriptions as an additional benefit for your audience
Turn Stronger Safeguards Into a Better Family Experience
Bring us a service, feature or launch market. Together we can define a practical pilot and measure approval completion, reporting usability, user trust and the quality of safety responses
